Fitbit vs. Apple Watch Statistics – Which is Better? (2025)

Introduction

Fitbit vs. Apple Watch Statistics: As of 2025, the global smartwatch market comprises approximately 454.69 million users, reflecting a 41% increase from 2023. Within this expanding market, Apple Watch maintains a leading position with a 28% market share, while Fitbit holds a 12% share, marking a 2% increase from the previous year.

Apple’s annual smartwatch shipments have declined from 43 million units in 2022 to 34 million units in 2024, representing a 19% year-over-year decrease. Despite this downturn, the Apple Watch user base has grown to over 200 million globally. In contrast, Fitbit’s annual revenue stands at approximately USD 1.31 billion, and it ranks fourth in the global market share with 4.4%.

In the United States, Apple leads the fitness tracker vendor market with nearly 40% share, followed by Fitbit at 16%. The global fitness tracker market is projected to grow at a compound annual growth rate of 18.0%, reaching USD 162.8 billion by 2030.

This analysis presents a data-driven comparison of Fitbit and Apple Watch, focusing on market share, user base, and financial performance as of 2025.

Editor’s Choice

• The Worldwide Fitness Tracker Market is predicted to be worth almost USD 187.20 billion by 2032, up from USD 39.5 billion in 2023, and grow at a CAGR of 17.3% from 2023 to 2032.
• The Fitness Tracker, the companion Android application, surpassed 50 million downloads on the Google Play Store in 2023.
• In 3 2024, the number of Apple Watch units sold fell by 4% compared to the same quarter in 2023. This decline was partly due to last year’s unusually high sales, making it more challenging to surpass those numbers this time.
• Apple’s Wearables, Home, and Accessories category, which includes the Apple Watch, made around USD 37 billion in revenue in fiscal year 2024. That’s a drop from USD 39.9 billion in 2023, showing a slowdown in earnings from this part of Apple’s business
• Google got Fitbit for USD 2.1 billion.
• Fitbit had a predicted user base of almost 30 million active users globally by 2024.
• Based on “Fitbit vs Apple Watch Statistics—Which is Better?” Tech Advisor revealed that Apple has the largest worldwide smartwatch market share, at 34.1%.
• Maximum users check their Watch to read messages; more than 36% will upgrade every 2 years.
• In the third quarter of 2024, Apple held just under 50% of the global smartwatch market share.

Difference between Fitbit and Apple Watch

Fitbit vs Apple Watch Cost Statistics

Apple Watch

(Reference: coolest-gadgets.com)

• The Apple Watch has a lot more features, and it also costs more.
• The Series 10 is Apple’s mid-range option. If you want to save money, go for the Apple Watch SE, which starts at USD 249, or the more premium Apple Watch Ultra 2, which costs USD 799.
• The Series 10, considered the best choice for most people, starts at USD 388 for the 42mm version and USD 429 for the 46mm version.
• Cellular services will cost an extra USD 100 if we cannot offer them in addition to these, but even without them, the Watch still includes WiFi, GPS, and Bluetooth to stay connected to your phone.
• If you want workout videos with Apple, you can get 3 months of Apple Fitness+ for free, or it can be charged USD9.99 per month.

Fitbit Watch

(Reference: coolest-gadgets.com)

• The above chart shows the manufacturer’s suggested retail price of Fitbit devices in the United States as of September 2023.
• As of September 2023, the manufacturer’s suggested retail price (MSRP) for the Fitbit Sense 2 in the United States was USD299.95. This pricing reflects the company’s recommended cost for consumers at launch.

In comparison, several other Fitbit models were listed at different price points based on their features and target users:

• The Fitbit Luxe (Gorjana special edition) was priced at USD199.95.
• The Fitbit Versa 4 also carries a price tag of USD199.95.
• The Fitbit Charge 5 was offered at USD 149.95.
• The standard Fitbit Luxe was available for USD129.95.
• The Fitbit Inspire 3 was set at USD99.95.
• The Fitbit Ace 3, designed for children, was the most affordable model at USD79.95.
• These prices represent the manufacturer’s official retail values and serve as a benchmark for consumers and retailers.
• However, purchase prices may vary due to promotional discounts, seasonal sales, or retailer-specific offers.
• The Fitbit Charge 6 is a more budget-friendly option. It normally costs USD159.95, and that price includes a six-month Premium trial.
• Fitbit often goes on sale for around USD100 during major shopping events like Black Friday.
• After the free trial, Fitbit Premium costs USD9.99 per month.
• The Fitbit feature unlocks more detailed information about your sleep and stress levels and allows you to access work videos and mindfulness content.
• If you want to play music through your Fitbit, you will need a monthly YouTube Music Premium plan that costs USD 10.99.
• Fitbit is a great deal if you want the basics, such as step counting, activity tracking, and sleep tracking. It costs USD 159.99 even without a subscription.

Fitbit vs Apple Watch Appearance Statistics

Fitbit Appearance Statistics

• DC Rainmaker reported, based on “Fitbit vs Apple Watch Statistics- Which is Better?” that:

Fitbit Charge 6

• Screen: The Charge 6 has a 1.04-inch AMOLED display in full colour. It also supports an Always-On Display (AOD), which means the screen stays on, making it easier to check your stats anytime.
• Look & Feel: This model has a slim, stylish look and a curved aluminium body. It brings back a physical button on the side, making it easier to use and navigate.
• Colours: It comes in three colour choices—Obsidian (black), Porcelain (white/silver), and Coral (gold-like tone), so users can pick a style they like.
• Bands: The Charge 6 works with many different types of wristbands, including:

1. 1. Sport Bands
   2. Soft woven bands
   3.  Leather-style bands (including vegan and Horween leather)
   4. Hook & Loop bands

• Comfort: It’s lightweight and easy to wear all day and night, which is great for tracking steps, sleep, heart rate, and more without discomfort.

Fitbit Inspire 3: This is a small, budget-friendly, comfy tracker. It covers the basics like counting steps, sleep tracking, and daily workouts—great for users who want a simple fitness watch without extra features.

Fitbit Ace LTE: Released in July 2024, this kid-friendly smartwatch replaced the old tracker-style Ace models. It now looks more like a full smartwatch and is designed to be more fun and interactive for children.

Apple Watch Appearance Statistics

• Lifehacker highlighted in its report using “Fitbit vs Apple Watch Statistics- Which is Better?” That:

Size and Weight

• The Apple Watch Series 10 comes in 42mm and 46mm.
• Measurements:

1. 42mm model: 42mm tall, 36mm wide, and 9.7mm thick.
2. 46mm model: 46mm tall, 39mm wide, and 9.7mm thick.

Weight:

• 42mm Aluminium (GPS): 30g
• 46mm Aluminium (GPS): 36.4g
• 46mm Titanium: 41.7g
• The Series 10 is 10% slimmer and 20% lighter than the Series 9, making it the slimmest Apple Watch.

Screen Details

• Type: Uses an always-on LTPO3 OLED Retina display.
• Brightness:

1. Goes up to 2,000 nits, making it easy to read in bright sunlight.
2. 40% brighter when viewed from the side.

Resolution & Display Area:

• 42mm: 374 × 446 pixels, 989 mm² screen area.
• 46mm: 416 × 496 pixels, 1,220 mm² screen area.
• This is the biggest Apple Watch screen, offering 30% more screen space than older models.

Colores & Case Materials

• The aluminium version comes in Jet Black, Silver, and Rose Gold.
• The titanium version is available in Slate, Gold, and Natural Titanium.
• The new Jet Black aluminium finish is shiny, thanks to silicon nano-polishing technology.

Battery Life & Charging

#1. Battery life:

• Lasts up to 18 hours with normal use.
• It can run up to 36 hours in low-power mode.

#2. Fast charging:

• Reaches 80% battery in about 30 minutes.
• Just 15 minutes of charging gives up to 8 hours of use.

#3. Sound & Speaker Features

• Speakers have been improved for better sound quality and clearer voice calls.
• Audio playback lets you listen to music or podcasts directly from the watch speaker, handy during activities like chores.

Fitbit vs Apple Watch Statistics – Battery and Charging Comparison

Apple Watch Statistics

• The Apple Watch features a larger display that remains always on and offers numerous additional capabilities.
• Typically, the Apple Watch’s battery lasts between 24 and 36 hours before needing to be recharged.
• Most people must recharge their Apple Watch daily, which usually takes almost 1 hour.
• Apple Watch’s charger is a USB-C cable that connects to a wall plug or power adapter.
• Apple Watch charging stands come in fun styles, such as one shaped like an old Macintosh 128 K computer.
• After wearing the Apple Watch for the whole day, including using it for workouts and sleep tracking, you will surely have 30% to 40% battery left.
• If you use the Apple Watch until the battery is completely drained, you might get 36 hours.
• Fully charging the Apple Watch takes almost 1 hour, but it also charges quickly in short sessions.
• Apple says that just 8 minutes of charging can give you enough power to track 8 hours of sleep, which is helpful if you are short on time before bed.

Fitbit Statistics

• Based on “Fitbit vs. Apple Watch Statistics—Which is Better?” Very Well Fit revealed that the Fitbit Charge 6 needs much less attention.
• At the time of Fitbit testing, it lasted for five full days on a single charge, even with hour-long runs on 4 of those days.
• According to Google, Fitbit’s battery lasts up to 7 days, which is largely accurate.
• The Charge 6 has a custom magnetic charger. It plugs in with a USB-A connector, and the Watch attaches using a magnetic block with two metal pins.
• Charging the Charge 6 from 0% to 100% takes around 2 hours. Instead of waiting a long time to recharge it once a week, many users plug it in while showering or working at a desk every few days.

Fitbit vs Apple Watch Users Statistics

Fitbit Users Statistics

• As of 2023, Fitbit has approximately 38.5 million active users each month, representing a 3.75% decline compared to the previous year.
• The total number of people who signed up for Fitbit reached 128 million in 2023, going up by 8 million from 2022.
• In August 2024, Google discontinued its smartwatch line to focus more on the Pixel Watch. However, the Fitbit name is still used for fitness trackers and the Fitbit apps.

(Reference: media.market.us)

• Almost 45% of Fitbit users are engaged in Fitbit’s social features, such as competitions and challenges.
• Nearly 96.10% of Fitbit users use the device to accurately track their daily activity levels, including steps taken, distance covered, calories burned, and active minutes.
• Around 72.87% of Fitbit users use the device’s heart rate monitor to gain insight into their resting heart rate, heart rate zones during exercise, and overall cardiovascular health.
• Fitbit devices are found to give accurate heart rate measurements during various activities.
• Almost 86% of Fitness users depend on the device to monitor their sleep cycle, including sleep quality, sleep stages, and sleep duration.

Apple Watch Users Statistics

(Source: coolest-gadgets.com)

• As shown in the chart, the United States has around 28.4 million people using Apple Watches, which is a 7.9% increase compared to before.
• The number of users is expected to grow to 30.3 million by the end of 2024. This upward trend is likely to continue, reaching 31.9 million in 2025 and 33.4 million by 2026.

Fitbit vs Apple Watch GPS Tracker Statistics

Fitbit GPS Tracker Statistics

Fitbit Charge 6

• It has a built-in GPS.
• Users say the GPS isn’t always very accurate. Sometimes, the distance it shows during workouts can be off.
• GPS drains the battery faster, especially if you use it a lot.

Apple Watch GPS Statistics

Apple Watch Series 10

• It also has a built-in GPS.
• The GPS is usually very accurate and works well, even in places where the signal is weak.
• The battery lasts about 18 hours, but the GPS will shorten that time.

Fitbit vs Apple Watch Demographic Statistics

Fitbit Demographic Statistics

(Reference: media.market.us)

• Of Fitbit users, 15.79% are considered to be 18-24 years old.
• The age group of 25 to 34 years is 25.93% of Fitbit users.
• People between 35 and 44 years old make up about 19.4% of Fitbit’s total users.
• Around 16.08% of Fitbit users are in the 45 to 54 age range.
• Users aged 55 to 64 represent close to 12.94% of the overall user base.
• Those who are 65 years and older account for roughly 9.87% of Fitbit’s users

(Reference: media.market.us)

• Based on “Fitbit vs Apple Watch Statistics—Which is Better?” Reddit revealed that almost 44.66% of Fitbit users are women, whereas 55.34% are men.

Apple Watch Statistics

(Reference: coolest-gadgets.com)

• In 2024–2025, the largest group of Apple Watch users is between the ages of 25 and 34, with 27.2% of women and 26.9% of men falling in this age range. This shows that younger adults are the biggest users of the Apple Watch, probably because they enjoy using tech and fitness tools.
• People aged 35 to 44 also comprise a big part of the user group, with 24.5% of females and 25.5% of males using the Watch.
• The 16 to 24 age group includes 19.6% of women and 21% of men, showing that many teens and young adults also use the device.
• Use of the Apple Watch starts to decrease as age increases. For those aged 45 to 54, 18.6% of women and 20.9% of men use the Watch.
• In the 55 to 64 age group, usage drops to 12.7% for females and 16.1% for males.
• These numbers show that while people of all ages use the Apple Watch, it’s most popular with those between 25 and 34.
• The gap between male and female users is small in each age group.

Conclusion

In 2024- 2025, both the Fitbit and the Apple Watch will be popular choices, but they will serve different types of users. Fitbit is a smart choice for those seeking a low-cost device with excellent battery life and reliable fitness tracking. On the other hand, the Apple Watch is better suited for individuals who desire more advanced features, a wider range of applications, and a smoother connection with their iPhones.

Based on the latest data, Apple Watches lead in market share, user numbers, and high-end technology. Still, Fitbit remains a trusted and affordable option, especially for fitness enthusiasts who want great features without spending a lot of money.